Paul Hobcraft introduces himself with these words: “I simply enjoy innovation. I got ‘hooked’ fifteen years ago and since then have increasingly focused on innovation until it is 100% of my business thinking and activities today.” Paul Hobcraft is Innovation Knowledge Advisor at paul4innovating.com and Innovation Advisor at Agility Innovation Specialists. He has hundreds of blogposts that have had an impact on a wide spectrum of entities: from micro-businesses to large corporations. His blog articles include such masterpieces as: “So I keep asking myself, ‘What Is the Role of Social Media in Innovation?’ ” and “Defining Innovation Capital”.